Digital Agency Network https://digitalagencynetwork.com/ Wed, 18 Oct 2023 12:19:25 +0000 en-US hourly 1 https://digitalagencynetwork.com/wp-content/uploads/2020/03/favicon-100x100.ico Digital Agency Network https://digitalagencynetwork.com/ 32 32 The Impact of AI on Digital Marketing: How It Affects Agencies? https://digitalagencynetwork.com/the-impact-of-ai-on-digital-marketing-how-it-affects-agencies/ Wed, 18 Oct 2023 12:19:24 +0000 https://digitalagencynetwork.com/?p=327440 No need to say but a good start: The use of AI in digital marketing has emerged as a transformative force, leaving a mark on various industries.  But mostly, digital agencies hugged AI, aware of its potential to optimize their operations; both in service and customer management. Drawing from the insights uncovered in the McKinsey …

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]]> What Is an AI Agency: AI Agency Business Model Explained https://digitalagencynetwork.com/what-is-an-ai-agency-ai-agency-business-model-explained/ Mon, 16 Oct 2023 11:56:42 +0000 https://digitalagencynetwork.com/?p=327278 Every click, swipe, and scroll affects company outcomes, including AI in marketing strategy, which is more than innovation. AI agencies have been functioning as compasses in this new artificial intelligence-focused world for digital marketers navigating this disruptive tsunami. And, even academic publications have been emphasizing that understanding and utilizing AI agencies’ potential is critical to …

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]]> Best 3 Costco Marketing Strategies & Campaigns to Get Inspired https://digitalagencynetwork.com/best-costco-marketing-strategies-campaigns-to-get-inspired/ Mon, 16 Oct 2023 11:16:16 +0000 https://digitalagencynetwork.com/?p=327268 Costco’s annual revenue for the first 8 months of 2023 is $242.29B, which is 6.76% more than the last year. So, is it the Costco digital marketing strategy or the bulk-selling that’s doing wonders for the company?  Since Costco’s first warehouse store opened in 1983, it has continued to embody “Low price, high quality” through …

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]]> 8 Solid Benefits of AI in Digital Marketing https://digitalagencynetwork.com/solid-benefits-of-ai-in-digital-marketing/ Mon, 16 Oct 2023 09:53:24 +0000 https://digitalagencynetwork.com/?p=327228 Imagine a world where your marketing efforts are laser-focused, specifically curated for each user, and adapt in real time. Welcome to the transformative realm of AI in digital marketing. It’s not just a fleeting tech trend; it’s where ingenuity meets unmatched accuracy. For every digital marketer, agency owner, and tech-savvy enthusiast eager to be at …

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]]> Vendasta’s CEO Brendan King on The Way SMBs Buy Technology is Broken https://digitalagencynetwork.com/vendastas-ceo-brendan-king-on-the-way-smbs-buy-technology-is-broken/ Thu, 12 Oct 2023 14:02:13 +0000 https://digitalagencynetwork.com/?p=327085 If time is such a precious resource for small business owners, why isn’t more of it spent on high-value, high-impact work? A survey of small to medium-sized businesses (SMBs) shows that SMBs spend an average of 120 working days per year on administrative tasks (CPA). For perspective, that’s roughly 48% of the working year dedicated …

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]]> How to Brew Success: A Deep Dive into Starbucks’ Digital Marketing Strategy https://digitalagencynetwork.com/pick-up-some-wise-shots-from-starbucks-digital-marketing-strategies/ Thu, 12 Oct 2023 12:57:01 +0000 https://digitalagencynetwork.com/?p=92307 Known for its iconic green logo and the promise of a remarkable coffee experience, no doubt that Starbucks is a global phenomenon. Behind the aroma of freshly brewed coffee and the cozy ambiance of its coffee shops, there is a compelling and effective digital marketing strategy that has played a crucial role in its worldwide …

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]]> Decoding ROAS Meaning: An Essential Guide to Return on Advertising Spend https://digitalagencynetwork.com/decoding-roas-meaning-an-essential-guide-to-return-on-advertising-spend/ Wed, 11 Oct 2023 08:47:16 +0000 https://digitalagencynetwork.com/?p=326999 Marketing campaigns these days are driven by data more than ever, with experts emphasizing efficiency and stability more than visibility. This drives competition tighter, with marketers striving to innovate with strategies that aim to get more leads while spending as little as possible. But of all the metrics used in digital marketing, ROAS is perhaps …

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]]> SaaS Product Launch with Examples for Marketing Industry https://digitalagencynetwork.com/saas-product-launch-with-examples-for-marketing-industry/ Tue, 10 Oct 2023 15:30:27 +0000 https://digitalagencynetwork.com/?p=326794 SaaS solutions offer innovative answers to contemporary challenges, and a well-executed product launch can be the catalyst for your success. If you’re on a quest for inspiration on how to make your SaaS product launch stand out or seeing insights into the art of launching a SaaS product, you’re in the right place. This comprehensive …

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]]> Creative Influencer Marketing Case Studies for E-commerce Brands https://digitalagencynetwork.com/creative-influencer-marketing-case-studies-for-e-commerce-brands/ Tue, 10 Oct 2023 12:19:20 +0000 https://digitalagencynetwork.com/?p=326783 E-commerce brands investing in increasing brand awareness while promoting new products to new audiences have used influencer marketing for years as a bold part of their digital marketing & social media strategy. What’s more, we know that well-known brands such as eBay, Amazon, Shopify, Walmart, Alibaba, Rakuten, Flipkart, and more gain a powerful avenue for …

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]]> SWOT Analysis for a Digital Marketing Agency with Examples https://digitalagencynetwork.com/swot-analysis-for-a-digital-marketing-agency-with-examples/ Mon, 09 Oct 2023 14:22:05 +0000 https://digitalagencynetwork.com/?p=326697 One secret weapon in the ongoing battle of digital marketing? The good old SWOT analysis—tweaked and polished to meet today’s unique digital landscape challenges and grab opportunities by their horns. This isn’t your grandpa’s SWOT—it’s a reimagined tool tailored for the dynamic universe of online marketing. The term “SWOT” is more than just a buzzword; …

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]]> SaaS Partner Programs: The Unbeatable Advantage for Every Marketing Agency https://digitalagencynetwork.com/saas-partner-programs-the-unbeatable-advantage-for-every-marketing-agency/ Mon, 09 Oct 2023 14:19:45 +0000 https://digitalagencynetwork.com/?p=326740 Are you an agency representative weighing the pros and cons of teaming up with a SaaS provider? Dive deep into our guide, outlining benefits such as access to cutting-edge tools, increased service offerings, or exclusive discounts. We’ll provide insights tailored for agencies contemplating this strategic move.  Agencies constantly strive to offer exceptional services to their …

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]]> The Hidden Power of QR Code Technology in Digital Marketing https://digitalagencynetwork.com/the-hidden-power-of-qr-code-technology-in-digital-marketing/ Mon, 09 Oct 2023 09:55:20 +0000 https://digitalagencynetwork.com/?p=326734 QR codes have come a long way. They were invented in the early 1990s to help track individual components in automobile factories. At some point in their life, they were a dying fad. The Apple 11 iOS update and the COVID-19 pandemic forced people to look for contactless options. One of them was QR codes. …

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